Adidas X Pharrell

Adidas surprised Pharrell Williams with a futuristic delivery of his new Cream Hu NMD sneakers just a few days prior to the exclusive product launch. This Boston Dynamics robot pup personally delivered a pair to Pharrell, among other celebrities in Miami. Filmed in just two days and edited overnight, this whirlwind of a video project made its way onto Adidas Originals and Pharrell’s social media accounts the next day. As Pusha T called it, “the illest shoe seeding ever.”

Client: Adidas
Agency: dotdotdash
Talent: Pharrell Williams + Pusha T + Fam-Lay + Anitta + David Grutman + David Beckham
Cinematography + Edit: Michael Coen
Robot Team: Zach Dougherty + Adam Paikowsky
Digital Assets: dotdotdash
Stills: Kristen White
Music: Aves
Produced: Kyle Bañuelos